Business Intelligence
and
Analytics
A Comprehensive Overview
Jack G. Zheng
Spring 2022 (V10)
http://zheng.kennesaw.edu/teaching/it4713
http://zheng.kennesaw.edu/teaching/it7123
https://www.edocr.com/v/r4dg6mjr/
IT 4713/7123 BI
Overview
1. What is business intelligence (BI) and analytics?
– Are they the same or different?
2. BI/Analytics process and technology
– BI/Analytics as an information and decision process
– BI/Analytics as a computing and information system
3. BI evolution and trend: traditional BI and modern
BI
4. BI/Analytics education and career
2
This lecture notes provides a high-level overview of business
intelligence and analytics. This overview is comprehensive and covers
as many aspects as possible, but it keeps them at a high level. More
details are provided in more learning modules.
Sections
3
What is BI and Analytics?
• Are they the same or different?
• How about data analytics, business analytics, data science, big
data, etc.?
4
What is Business Intelligence?
Business Intelligence is a set of methods,
processes, architectures, applications, and
technologies that gather and transform raw data
into meaningful and useful information used to
enable more effective strategic, tactical, and
operational insights and decision-making.
5
Adapted from Forrester Report
“Topic Overview: Business Intelligence”, 2008
https://www.forrester.com/report/Topic+Overview+Business+Intelligence/-/E-RES39218
More BI from Forrester
https://www.forrester.com/business-intelligence
BI is an umbrella term for a set of methods, processes, applications, and
technologies that focus on analytical data processing, which includes data
gathering/ingestion, data storage, data analysis, reporting, and other tasks.
Business
• Does “business” only mean commercial entities and activities?
• Traditionally or narrowly speaking, “business” implies companies,
corporates, and their operations and commercial activities.
• But now the term “business” has become more general and represents
many types of entities and applicatio